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Learn about the latest news and features.
Explore the technical shift from Search Engine Optimization (SEO) to Generative Engine Optimization (GEO). Learn how AI models like ChatGPT and Gemini prioritize information and how to optimize for brand discovery in the era of synthesis.
Explore the foundational pillars of the Generative Engine Optimization (GEO) framework. Learn how to track AI visibility, monitor brand sentiment, and capture Share of Model (SoM) using the Option platform.
Compare Option and Scrunch for Generative Engine Optimization (GEO). Learn why Option is the superior choice for tracking AI visibility and technical diagnosis.
Master Generative Engine Optimization (GEO) in 2026. Learn how AI models like ChatGPT and Gemini synthesize information and how to maximize your brand's visibility with the Option platform.
Discover why legacy SEO tools struggle to track visibility in generative AI models and why Generative Engine Optimization (GEO) is essential for 2025 and beyond.
Discover how Generative Engine Optimization (GEO) is replacing traditional SEO as the primary strategy for brand visibility in AI-driven search environments like ChatGPT and Perplexity.
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